Global Leaders
Laura Lang, CEO, Digitas
As CEO of Digitas, Laura leads the largest digital agency in the world, with over 3,000 employees in 32 offices across 19 countries, and is a member of the Publicis Groupe executive committee and the VivaKi Board of Directors. Since taking the helm in 2007, the agency has achieved the two best years of new business growth in its history, adding more than 90 new clients worldwide in 2009.
Under Laura's leadership, Digitas has expanded its global footprint with new offices in Australia, Brazil, India, Singapore, and Sweden and has become one of the leading buyers of digital media worldwide. In addition, the agency has been recognized on Advertising Age's A-List and as an Agency of the Year by Festival of Media, OMMA Magazine, Adweek Magazine, BtoB Magazine, Les Agences de l'Année (Best Interactive), and Medical Marketing & Media.
Prior to being named worldwide CEO of Digitas in 2008, Laura led operations in the U.S. and helped grow the agency to be recognized as a leading digital marketing agency. Appointed to this role in 2004, she previously led the Digitas New York office, where she played a key role in the agency's Initial Public Offering.
During her 20-plus years in the marketing communications industry, Laura has garnered experience in brand management, corporate strategy, and strategic consulting. Prior to joining Digitas in 1999, she was president of Marketing Corporation of America, providing strategic consulting services to clients in the pharmaceutical, technology, entertainment, and financial services industry. Previously, she led the consulting practice at Yankelovich Clancy Shulman, providing strategic marketing services to Fortune and Service 100 clients. Before becoming a consultant, Laura worked in strategic planning for Pfizer Pharmaceuticals, as well as product management at Bristol Myers and the Quaker Oats Company.
She serves on the advisory board of the Tufts University Entrepreneurial Leadership Institute, the Board of Directors of Benchmark Electronics, and co-chairs "The One Hundred," a committee dedicated to raising awareness and funds for the groundbreaking work being done at the Massachusetts General Hospital Cancer Center.
A summa cum laude graduate of Tufts University, Laura holds an M.B.A. from the University of Pennsylvania Wharton School of Business.
A sought–after industry speaker, she has been honored by Advertising Age's Women to Watch 2007, BtoB Magazine's Who's Who (three years in a row), and Women's Business Boston. She is also a member of the Global 50.
Stephan Beringer, President, Digitas International
Stephan Beringer, President, Digitas International, is widely regarded as a true pioneer of the interactive space. He offers a career of international experience and understanding of business creativity and innovation from which he'll draw to bolster Digitas' key position in the market. As President, Digitas International, Stephan's key focus is to drive organic and new business in all non-U.S. markets — including EMEA, LatAm, and Asia-Pac — while continuing to strengthen Digitas' global footprint, and growing the Agency's global client relationships.
While Stephan's experience began with media-neutral roots, he forged beyond more traditional advertising and marketing spaces, and in the nineties set up and eventually led one of the first integrated agency units in the German market: Tribal DDB Munich. A founding member of Tribal DDB Worldwide, Stephan was responsible for launching the German operation in 1995 and the Austrian office in 1999. Through his role as CEO of Tribal Germany and Tribal Austria, he became a member of Tribal DDB's European Board in 2001, took over as regional lead in 2005, and effectively tripled the area of Tribal DDB's footprint. Stephan was ultimately responsible for Tribal DDB in the EMEA region with its 24 offices.
Stephan holds a degree in law and has previously worked in the music and film industries.
Mark Beeching, Chief Creative Officer
As Chief Creative Officer, Mark leads Digitas creative work throughout the agency's network across Asia, Europe, The Americas, and Australasia. He brings to the role a background that spans children's theater, Cold War broadcasting to the former Eastern bloc, general advertising, film production, and digital media.
Mark says he feels just "relieved and lucky" that the very unplanned messiness of his career has equipped him so well for these times of rapid change in the media and marketing landscape. His vision for change, leadership, and influence have helped produce award-winning campaigns that unleash the powerful interaction of brands and people. During his tenure at Digitas, Mark has led innovative digital work for clients including American Express, Delta, Samsung, and P&G.
Mark's creative impetus and his championing of Digitas colleagues have resulted in top industry honors, including Cyber Lions silver and bronze and Lions Direct gold and bronze, Cannes Lions International Advertising Festival, and Adweek IQ Independent Agency of the Year.
Prior to joining Digitas in 1999, Mark was executive creative director of Circle.com and co-founder of the London Beechwood Agency. Mark holds a B.A., cum laude, and a Master of Arts from Corpus Christi College, Oxford.
Seth Solomons, Chief Marketing Officer
Seth Solomons, Global Chief Marketing Officer, has been at Digitas for 10 years. He is a member of the Digitas Global Executive Board. He drives the agency's growth efforts across both core client upsell and net new business. He also is responsible for the agency's offering strategy, leading the Marketing, Media, Technology, and Strategy and Analytics capabilities.
Seth is a seasoned integrated marketing professional, having led a broad range of client engagements. Currently, Seth is the global relationship lead on both the Samsung and Delta accounts, and has built much of the infrastructure and operations needed to enable Digitas to manage global client business. He has led work with clients such as Nike, American Express, AOL, and Pfizer. Seth has traditional advertising, digital, direct, and partnership marketing experience.
Seth was named as one of the Top 40 Under 40 by Ad Age in July 2007.
Prior to joining Digitas, Seth spent eight years at Wunderman Worldwide. He worked with several established brands, including Diners Club, Clairol Professional, Nabisco, AstraZeneca, and Philip Morris, developing customer-centric marketing programs against acquisition, retention, cross-sell, win-back, and new product development goals.
Seth is a graduate of Syracuse University. He, his wife Laura, and their two daughters live in Rye Brook, New York.
Joe Tomasulo, Chief Financial Officer
As CFO, Joe is responsible for all financial affairs of Digitas globally, including overseeing financial operations and all accounting and finance functions.
Joe most recently served as senior vice president of mergers and acquisitions/real estate for Publicis Groupe, S.A, based in New York. In this role, Joe played an integral role in the Groupe's expansion and in supporting the infrastructure needs in the U.S. market. He was formerly senior vice president of corporate finance/mergers and acquisitions for BCOM3 Group, Inc. in New York (formerly McManus Group) and has extensive international experience in the financial and legal issues facing the advertising industry for the past 17 years. He began his career with Price Waterhouse as a senior accountant.
Joe holds a B.B.A. in Accounting from Iona College, a J.D. from New York Law School, and an LL.M. from New York University School of Law. He is a member of the New York and New Jersey Bar Associations and is a Certified Public Accountant.
Tony Weisman, Global Account Leader and President, Digitas Boston-Chicago-Detroit Region
As president of the Digitas Boston-Chicago-Detroit Region, Tony is responsible for leading the strategy and execution of Digitas services across the region’s client base, and for the growth and development of the office and its people. And, as Global Client Leader, he partners with the agency’s worldwide CEO, Laura Lang, to organize resources and talent against global client initiatives and foster senior level global relationships.
Tony joined Digitas in 2007 as president of the Digitas Chicago Region. Since joining the agency, the Chicago region has more than tripled in size adding numerous new clients including MillerCoors, Walgreens, and Kaiser Permanente, and growing existing relationships with Whirlpool, P&G, Kraft, General Motors and Mars. Tony has also attracted a variety of innovative professionals to help lead the continued growth of the agency.
The offices in the Digitas Boston-Chicago-Detroit region have received numerous accolades for fostering a unique and innovative workplace, receiving honors from the Boston Business Journal, the Best Companies Group, Brill Street + Company, Crain’s Chicago, Crain’s Detroit, Detroit Free Press, Fusion Detroit, the Michigan Business and Professional Association, and the National Association for Business Resources.
Tony came to Digitas with more than 22 years of advertising industry experience. He was most recently chief marketing officer at Draft Chicago, where he spearheaded one of the most dramatic growth trajectories in the business’s history. Prior, he held various management positions at Leo Burnett.
Tony holds a B. A. from Brown University (Phi Beta Kappa). He is a Chairman of the Board of Chicago Public Radio and a member of the boards of the American Association of Advertising Agencies (Chicago Chapter) and the Off The Street Club.
Colin Kinsella, President, North America
As President of Digitas North America, Colin drives growth, innovation and collaboration across the agency's largest region. He joins Digitas with an extensive background of more than 20 years of experience in traditional and digital advertising.
Most recently, Colin served as Global Chief Innovation Officer for Razorfish, a role he was appointed to in May 2009. Previously, he was President of the agency's West region where he led all of the agency's discipline areas, including analytics, strategy, delivery, media and technology to drive the development of customer experiences for clients such as Visa, Singapore Airlines, Genentech, Sony, Williams Sonoma and Westfield. Prior to this role, Colin served as general manager of both the agency's California offices, a position he'd held since joining Razorfish in 2004.
Previously, Colin led the creative, strategy and business-to-business efforts at QuinStreet, a start up specializing in online marketing and technology. Prior to that, he spent 14 years at Foote Cone and Belding serving in several leadership roles in Chicago, San Francisco and London—where he led FCB's efforts to establish a network throughout Europe, Africa and the Middle East.
Colin holds an MBA from University of Chicago and a B.A. and B.S. from University of Dayton. He has also served as Vice Chairman for the Northern California American Association of Advertising Agencies (AAAA); Chairman of the AAAA Western Region Interactive and New Media Committee; and an Advisor to the Board of Animated Speech—a company which produces software that builds speech and language skills for children with autism and other language difficulties.
David Kramer, Chief Executive Officer, Digitas Health
David Kramer is Chief Executive Officer of Digitas Health, the leading digital full-service healthcare marketing agency and MM&M Agency of the Year. Headquartered in Philadelphia, Digitas Health has more than 600 employees and four office locations, including one in London, and serves pharmaceutical, bioscience, medical device, and OTC companies. It is a brand of Digitas and part of the Paris-based Publicis Groupe.
David began his career in advertising and consumer goods marketing after earning a journalism and advertising degree from Penn State University. He then formed SBK Pictures, a commercial film production company based in Philadelphia that earned a national reputation and served advertising agencies from all over the United States. Bringing this unique formula of capabilities to the specialized area of healthcare, he formed Medical Broadcasting Company in 1990. Over the next decade, MBC gradually expanded its services and became a fully integrated agency, with a digital media and Internet orientation. MBC was acquired by Digitas in 2006 and combined with the company’s health unit to create Digitas Health in 2007.
A frequent speaker on digital transformation in healthcare, David also consults with pharma senior management, particularly in the development of digital and relationship marketing strategies.